Abstract
- Xiaohongshu is a Chinese language short-form video app gaining recognition within the US on account of TikTok’s impending shutdown.
- The app resembles Pinterest and Instagram, and got here out in 2013.
- It is attainable Xiaohongshu might appeal to scrutiny like TikTok did if it positive aspects a bigger US following.
TikTok’s ban in the US is quick approaching on January 19 until the US Supreme Court decides to intervene, and plenty of customers may very well be searching for a brand new different to the app in per week’s time. YouTube Shorts or Instagram Reels might show to be widespread alternate options. Nonetheless, one other app has not too long ago entered into the limelight.
The Chinese language short-form video app Xiaohongshu presently holds the number-one spot for Social Networking apps within the US App Retailer. Xiaohongshu is named RedNote in English and has options just like TikTok (through TechCrunch). The app began gaining traction after TikTok creators really helpful it to their followers.
“Xiaohongshu is a way of life platform that evokes folks to find and join with a spread of numerous life, the place over 300 million customers each month share their life experiences,” the app’s description reads.
Xiaohongshu
- Developer
- Xingin
- Subscription value
- Free
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What’s Xiaohongshu?
The app has been steadily rising because it got here out in 2013
Xiaohongshu
Xiaohongshu did not seem out of skinny air. The app got here out in 2013 and has been on an upward trajectory since then. At first look, the app has a format and have set harking back to Pinterest, TikTok, and Instagram. The app is considered as China’s model of Instagram, with 300 million month-to-month lively customers, 79 % of that are ladies.
The app is fairing properly financially, and in 2024, it’s projected to have elevated its income to over a billion {dollars} (through Bloomberg). Nonetheless, if the app positive aspects traction with English customers within the US after the shutdown of TikTok, it might discover itself falling beneath the scrutiny of US authorities like TikTok did.
It is attainable Xiaohongshu’s present recognition may very well be short-lived, however solely time will inform. TikTok’s largest competitor within the US, Instagram, is dealing with criticism from some customers after Meta CEO Mark Zuckerberg introduced the platform could be adjusting its content moderation policies, and eliminating third-party fact-checking.
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